A great way to increase your fan base is by collecting
email addresses at shows or events. Often you can have
one or more Street Team members or dedicated fans help
you with that effort. The FMS Platform makes it simple
to import those names. Simply enter the email addresses
separated by a semicolon. They will be automatically
added to the system and a welcome email will be sent!
You can even personalize the welcome email based on
where they signed up. For example...“Thanks for coming
out to the show in Phoenix!” An Event Code can also be
associated with the entries. This gives you the ability
to offer an incentive to get fans to give up their email
address. At the show you can announce 10% off or a prize
drawing if they sign up at the show.
You can also use this feature to import your existing
fan base from another system/file/database and send news
of your new website! This ensures that fans won’t get
lost in the move!
